Experiential Campaign Project
FUSE
For this project I tasked myself with creating an experiential campaign on the topic of the foster care system, with the aim to encourage more people to become foster carers. The idea is there will be a large box with three rooms inside that represent the emotional journey for a foster child who is constantly moved from home to home. It is also an opportunity to give more information about becoming a foster carer to people and make them think about whether they should do it, or look into doing it.
THE BRIEF
The campaign box front, side & back
The images above show the process of the creation of the box and the rooms inside
The final 3D renders of the three inside rooms
BRANDING
The exterior of the box is designed with photo frames representing various types of families and people with the aim to show that anyone can become foster carers, and to try and show the audience someone they can relate to. It is in full colour to catch their attention.
OUT OF HOME ADVERTISING
The out of home adverts would be in the form of posters in various places. The last two photos show mockups of the campaign in the places with a lot of foot traffic with the targeted audience.