Sundae Muse is a passion project that I created to bring a fresh, artistic twist to the world of ice cream branding. Unlike typical ice cream brands, Sundae Muse is all about celebrating creativity and indulgence in every scoop. With a focus on high-quality, artisanal ingredients and unique flavour combinations, Sundae Muse aims to inspire a sense of wonder and imagination in every customer. The brand’s identity blends playful, whimsical elements with a refined, sophisticated edge, setting it apart from the traditional, often predictable ice cream market. Through a bold colour palette, and modern typography, I crafted a brand that speaks to the artistic soul of its audience, turning the simple joy of ice cream into a curated, sensory experience. This project reflects my passion for blending creativity and functionality to create something truly special.